Salty Elbows

Project 2: News Headline Poster Design Brief

In Uncategorized on September 25, 2012 at 9:02 pm

Project 2: Design Brief


  1. My headline is, “Florida Grandfather Wrestles Gator to Save Pet Dog.”  I chose this headline because of the interesting characters available, the action based narrative, and the challenge in portraying it in a simplistic ‘Brockmannesque’ style.
  2. My historical inspiration is Josef Müller-Brockman.  Brockmann was a Swiss Designer, lived 1914-1996.  He studied art history, architecture and design.  Was a teacher and master of the Swiss Grid system.  He worked a lot with the Tonhalle for live music event posters.  Was inspired by Carl Jung and his personality theories. 
  3. Brockmann was known for simple designs, the use of the grid, clean, legible typography (Akzidenz-Grotesk) repeated geometric forms and bold monochromatic compositions.
  4. Brockmann’s work was frequently for educational use, or live entertainment. He was closely related to constructivist, Bauhaus, De Stijl and Suprematism movements.
  5. I feel that the grid can help to place the sequence of the action in the narrative.  Characters can be simplified to primordial collective unconscious geometric shapes or symbols, which I feel will add a more active composition.  ImageImageImageImage

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