Salty Elbows

Archive for October, 2012|Monthly archive page

In Uncategorized on October 23, 2012 at 8:49 pm

Design Brief 4 Info graphic

 

  1. Making the Most of Sleep – How to learn from your dreams.

 

  1. I see ads for psychotherapy on Facebook, I see giant billboard jokes about fixing your emotions with duct tape; I know a secret that will help people avoid both of these altogether.

 

In the words of Robert A. Johnson, “The disaster that has overtaken the modern world is the complete splitting off of the conscious mind from its roots in the unconscious.  All the forms of interaction with the unconscious that nourished our ancestors –dream, vision, ritual, and religious experience – are largely lost to us, dismissed by the modern mind as primitive or superstitious.

 

Carl Jung emphasized the uniqueness of each person’s psychological structure Thus, the name he gave this process [individuation] was not an accident; it reflected his conviction that the more one faces the unconscious and makes a synthesis between its contents and what is in the conscious mind, the more one derives a sense of one’s unique individuality.

Individuationterm coined by Jung to refer to a lifelong process of becoming the complete human beings we were born to be.

 

“If we try to ignore the inner world, as most of us do, the unconscious will find its way into our lives through pathology: our psychosomatic symptoms, compulsions, depressions, and neuroses.” (R. Johnson)

 

  1. Problem identification

 

  • The service being researched is teaching the audience how to better themselves with dreams and imagination.
  • Must overcome the fact that many people don’t think they dream and don’t remember dreams. 
  • That dreams are a real device that can teach us to become whole.
  • It should evoke mystery, intrigue, curiosity, excitement, and optimism.

 

  1. Analysis & conclusion

 

  • The goal is to cure the adulthood disease, one lost imagination at a time.
  • The purpose of visualization is to give the audience (and their unconscious receptors) a mnemonic device so that the information is easily absorbed and converted to long-term memory. Plus it’s just more entertaining.

 

10words

Imagine                      Invent

Solve                         Contemplate

Seek                          Understand

Awaken                      Learn

Grow                           Remember

 

  1. Variable or form of measurement

Demographics: this information is probably important to any conscious being ages 10 to 80.

Psychographics: this audience is into self-awareness, the metaphysical, feels slightly unfulfilled,                      or seeks a greater destiny than currently living. They don’t mind eating leftovers and shopping at ARC. They generally seek a spiritual lifestyle with less demand in the material world.

Geographics: Many Americans have heard bits of this information, and would benefit from a complete overview presented in a way that can compete with the capitalist barrage of materialistic imagery.

 

  1. This solution should remind us of a simpler time when more satisfaction came from inside rather than the gadgets and materialistic wants we struggle over as adults. The audience should find ways to become connected to their unconscious life, and benefit from its wealth of knowledge and primal understanding of the self and the surrounding environment.