Salty Elbows

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Lumpy’s Lament

In Uncategorized on December 6, 2012 at 5:37 pm

Lumpy's Lament

the sonnet sang by Lumpy Lentino in Derto’s Dream.


kinetic text story board

In Uncategorized on December 6, 2012 at 5:36 pm

kinetic text story board

excerpt from Lumpy’s Lament in Derto’s Dream

In Uncategorized on October 23, 2012 at 8:49 pm

Design Brief 4 Info graphic


  1. Making the Most of Sleep – How to learn from your dreams.


  1. I see ads for psychotherapy on Facebook, I see giant billboard jokes about fixing your emotions with duct tape; I know a secret that will help people avoid both of these altogether.


In the words of Robert A. Johnson, “The disaster that has overtaken the modern world is the complete splitting off of the conscious mind from its roots in the unconscious.  All the forms of interaction with the unconscious that nourished our ancestors –dream, vision, ritual, and religious experience – are largely lost to us, dismissed by the modern mind as primitive or superstitious.


Carl Jung emphasized the uniqueness of each person’s psychological structure Thus, the name he gave this process [individuation] was not an accident; it reflected his conviction that the more one faces the unconscious and makes a synthesis between its contents and what is in the conscious mind, the more one derives a sense of one’s unique individuality.

Individuationterm coined by Jung to refer to a lifelong process of becoming the complete human beings we were born to be.


“If we try to ignore the inner world, as most of us do, the unconscious will find its way into our lives through pathology: our psychosomatic symptoms, compulsions, depressions, and neuroses.” (R. Johnson)


  1. Problem identification


  • The service being researched is teaching the audience how to better themselves with dreams and imagination.
  • Must overcome the fact that many people don’t think they dream and don’t remember dreams. 
  • That dreams are a real device that can teach us to become whole.
  • It should evoke mystery, intrigue, curiosity, excitement, and optimism.


  1. Analysis & conclusion


  • The goal is to cure the adulthood disease, one lost imagination at a time.
  • The purpose of visualization is to give the audience (and their unconscious receptors) a mnemonic device so that the information is easily absorbed and converted to long-term memory. Plus it’s just more entertaining.



Imagine                      Invent

Solve                         Contemplate

Seek                          Understand

Awaken                      Learn

Grow                           Remember


  1. Variable or form of measurement

Demographics: this information is probably important to any conscious being ages 10 to 80.

Psychographics: this audience is into self-awareness, the metaphysical, feels slightly unfulfilled,                      or seeks a greater destiny than currently living. They don’t mind eating leftovers and shopping at ARC. They generally seek a spiritual lifestyle with less demand in the material world.

Geographics: Many Americans have heard bits of this information, and would benefit from a complete overview presented in a way that can compete with the capitalist barrage of materialistic imagery.


  1. This solution should remind us of a simpler time when more satisfaction came from inside rather than the gadgets and materialistic wants we struggle over as adults. The audience should find ways to become connected to their unconscious life, and benefit from its wealth of knowledge and primal understanding of the self and the surrounding environment.


Fun With Pen Tool

In Uncategorized on September 30, 2012 at 5:24 am


Project 2: News Headline Poster Design Brief

In Uncategorized on September 25, 2012 at 9:02 pm

Project 2: Design Brief


  1. My headline is, “Florida Grandfather Wrestles Gator to Save Pet Dog.”  I chose this headline because of the interesting characters available, the action based narrative, and the challenge in portraying it in a simplistic ‘Brockmannesque’ style.
  2. My historical inspiration is Josef Müller-Brockman.  Brockmann was a Swiss Designer, lived 1914-1996.  He studied art history, architecture and design.  Was a teacher and master of the Swiss Grid system.  He worked a lot with the Tonhalle for live music event posters.  Was inspired by Carl Jung and his personality theories. 
  3. Brockmann was known for simple designs, the use of the grid, clean, legible typography (Akzidenz-Grotesk) repeated geometric forms and bold monochromatic compositions.
  4. Brockmann’s work was frequently for educational use, or live entertainment. He was closely related to constructivist, Bauhaus, De Stijl and Suprematism movements.
  5. I feel that the grid can help to place the sequence of the action in the narrative.  Characters can be simplified to primordial collective unconscious geometric shapes or symbols, which I feel will add a more active composition.  ImageImageImageImage

Folks n’ Yolks Logo Design

In Uncategorized on September 20, 2012 at 9:19 pm


Road Signs

In Uncategorized on September 18, 2012 at 8:45 pm


The easily available typeface

In Uncategorized on September 18, 2012 at 6:43 am

Virginia Postrel’s article “Playing to Type” discusses the relatively recent over-abundance of typeface designs due to the increasing power of technology. With so many choices always available, the designs can easily lose their power. It is easier now to purchase, and experiment with different fonts to fit your flavor.  Though it is inexpensive, and easy to access, it does not make design better or easier.  With the added abundance of type designs comes the problem of misuse, abuse or confusion of the statement made by the typeface.  It is nice to be able to choose a typeface based on your likes and dislikes, but now one has to realize that there are just as many different interpretations of a font as there are fonts.

“Just a collection of cells overrating ourselves…”

In Uncategorized on September 18, 2012 at 6:08 am

In the article by Paul Elliman, it is suggested that creating a collection of objects serves to remove the objects from their intended spot in the world and freeze them in a permanent bond with the perceptions of the collector.  The objects in the collection are forced to react to one another, and each object causes the meaning of the next to shift.  As in Karel Martens collection of found industrial type-form stamps, most of the objects would not be seen as letters or numbers (and weren’t ever meant to be type) without the support of the other stamps.  Circles would not become O’s if there were no M, N or P shapes.  The artist’s perception is bound to an object when it is grouped into a collection, and removed from its solitary function; just as the cells that make up our bodies are quite indistinct until grouped together to form an eye instead of an ear.  Elliman raises an interesting point by revealing that people are victims of a grand collection, and our ideas, perceptions and language are a direct reaction to the ideas, language and perceptions of those around us.  What would a human be if removed from the collection?

In Uncategorized on September 6, 2012 at 7:40 pm